Why Organizations Need A Story

Why Organizations Need A Story

 

Turtle Bay Values GuideWhether they are long-established organizations or innovative startups, today the company with the best story wins. Their distinctive stories, not only distinguish them from aggressive competitors, they also cut through the incredible clutter of information and misinformation that now exists in a world of infinite choices. Organizations, who bond emotionally with employees, investors and customers by sharing their story, dramatically increase their chances for long-term success. Having a clear, concise and cogent story also eliminates costly false starts and makes it easier for the organization to continue to adapt to ongoing market changes better than its competitors because its leaders are already accepting of the need for continuous innovation. In addition, through our process, they recognize the need to do a few great things rather than diffusing their efforts by trying to do everything.

A future story can take an existing organization, product, service or project and turn it into something original, innovative and irresistible – something the world didn’t know it was missing. The innovations contained within these stories allow organizations to leapfrog past their competitors by creating new markets and a new perception of value. The stories we write take the form of a 15 to 25-page document known as a Storyline that is part Future Scenario, part NFL-style Playbook and part Navigation Chart. These Storylines also include an implementation sub-story that tells organizations where to apply their precious resources – talent, time and funds – in order to bring their story to life, to have vision become reality

 

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